"The fashions are born and die too quickly because someone can learn to love them" said Bettina Ballard, director of Vogue America negli anni 50.

But love for ideas and creativity is not subject to time or space. Entering a game made of dreams and visions, this is Bolondon.

From clothing to objects, this area comes alive with a vivid and continuous evolution of a city like London, to act as a container of designer brands and very different from each other, linked by their common passion for a style that is communication and openness to everything that surrounds us.